About Tim

Tim’s greatest passion is in partnering with clients and agencies to create game-changing new product and marketing ideas that ignite growth. He has worked across a broad range of category leading brands including British Airways, Tide laundry detergent, the Ford Motor Company, Walmart and most recently as the global lead on P&G’s personal health care portfolio.

Tim’s experience spans leadership roles in traditional advertising, innovation marketing consulting to working at early-stage startups. His collaborative approach to igniting growth for both new products and established brands is based on the philosophy that game-changing marketing and new product ideas result from game-changing consumer insights; insights that disrupt and reframe consumer’s perception of a product, category or brand.

The results of Tim’s work in brand strategy/marketing communications development have been recognized through numerous awards including a Gold Effie for the launch of ZzzQuil (the second most successful new product launch in P&G history) the Jay Chiat award for strategic excellence for the first ever global Vicks campaign that also delivered record-breaking business results around the world, and the Grand Ogilvy award for the DayQuil/NyQuil NFL “No Sick Days” campaign.

Tim lives in Rye New York and is a long suffering Jet fan. He is also an adrenaline junkie and passionate fan of skiing, cycling, dirtbikes, sports cars, the Dave Matthews band and his wife and three children.