Experience

Over 30 years experience growing category leading brands at leading agency networks and marketing consultancies. This includes my latest role as global brand agency leader on P&G’s personal healthcare portfolio where I was responsible for management of all communications partner agencies.

My success in growing brands and developing game-changing insights and strategies has been recognized through business building and strategic excellence awards including a gold Effie and the 4A’s Jay Chiat award for strategic breakthroughs.

30+ years at leading agency networks/marketing consultancies

Managing world class brands from CPG to retail to travel to automotive to finance

Award winning results in business building, strategic excellence and digital innovation

“Research Strategist” Expertise

Traditional focus group moderator role for brand positioning, comms. optimization, new product/packaging concepts, category deep dive

Global ethnographic research on cough/cold category, sleep aids, digestive wellness

Consumer immersions to develop insight into lifestyle, passion points, category drivers/triggers

Work session facilitator for client/consumer ideation for new products, marketing concept development, brand (re)positioning

My greatest passion is for working with consumers to unlock insights that reframe how they think about a category or a brand in a way that drives competitive advantage and game changing strategies that open new paths for growth. I have deep experience as a moderator/group facilitator that ranges from more traditional forms of qualitative group research to ethnographic research to consumer immersions to group work session facilitation for brand/marketing innovation/ideation.