Experience
Over 30 years experience growing category leading brands at leading agency networks and marketing consultancies. This includes my latest role as global brand agency leader on P&G’s personal healthcare portfolio where I was responsible for management of all communications partner agencies.
My success in growing brands and developing game-changing insights and strategies has been recognized through business building and strategic excellence awards including a gold Effie and the 4A’s Jay Chiat award for strategic breakthroughs.
“Research Strategist” Expertise
My greatest passion is for working with consumers to unlock insights that reframe how they think about a category or a brand in a way that drives competitive advantage and game changing strategies that open new paths for growth. I have deep experience as a moderator/group facilitator that ranges from more traditional forms of qualitative group research to ethnographic research to consumer immersions to group work session facilitation for brand/marketing innovation/ideation.