Our Approach

We can conduct research face-to-face or via live streaming interactive groups through our strategic partnership with Video Chat Network

Our approach to qualitative research:

Mindful listening – Our passion is to unlock deeper consumer insight/understanding by paying attention purposefully to respondents and being in-the-moment with zero judgements/bias
Hidden motivations – We dig deeper to understand respondent’s underlying feelings and motivations by creating an environment with respondents characterized by openness, curiosity, and acceptance of a wide range of perspectives/points of view

Our approach to brand strategy:

We leverage deep consumer insight to unlock brand strategies that:

Disrupt – Reframe consumers perception of a brand’s equity/benefit to disrupt the category and drive competitive advantage/brand growth
Inspire – Inspire best-in-class creative execution that resonates with consumers at the deepest level to not just shift brand perception but also to drive purchase behavior.

Modular End-To-End Idea Optimization/Execution

Our process is modular and our engagement ranges from consumer research only through to research + brief and in some cases extends all the way through to final execution depending on client need.

Stimulus /
Idea optimization

Strategically sharp
Focused
Testably different
Game-changing

Unlocking
insight

Research design
Insights mining

Insight Download Worksession

Key learnings
Implications
Optimized ideas
Draft brief

Briefing
session

Existing client partners
BIC resources through GCI strategic partnerships
Oversee final execution

The building blocks in our modular end-to-end process are designed to create dynamic collaboration between the development of the insights and the development of the game-changing brand ideas from the initial idea development straight through to their finalization and briefing into the teams tasked with execution.